Case studies on MNC's in India / Icfai
Material type: TextLanguage: English Publisher: Hyderabad, India : ICFAI University Press, 2007Description: 339 pages : illustrations ; 25 cmISBN: 81-314-0386-6Subject(s): International business enterprises -- -- -- ) ---- Branding (Marketing) -- Management -- Case studies. -- India | Branding (Marketing -- Case studies. -- India | Branding (MarketingDDC classification: 001.432
Contents:
Section I: Strategic Management
Section II: Marketing Management
Item type | Current location | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Books | Institute of Public Enterprise, Library S Campus | 001.432 ICF (Browse shelf) | Available | 35076 |
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Includes Bibliographic References related and Index
Section I: Strategic Management
Section II: Marketing Management
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