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Case studies on Wal-mart : business model challenges and global expansion pressures / edited by Bharathi S. Gopal

By: Contributor(s): Material type: TextTextPublication details: Hyderabad : ICFAI Books, 2008.Description: viii, 248 pages : graphs ; 23 cmISBN:
  • 978-81-314-1983-0
Subject(s): DDC classification:
  • 001.432 ICF
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This case book, Wal-Mart : Business model challenges and global expansion pressures is a compilation of case studies that destribe wal-marts organization culture and leadership, intiatives as a corporate citizen, its marketing initiatives, its consistent focus on cost reduction and its strategies in overseas markets. The book has two sections. The first section, wal-mart; the business model and emerging challenges, highlights case studies pertaining to the retailers organizational culture, changing market scenario, new technology, leadership and the relative implications for wal-marts business model. The second section, wal-marts globl expansion, details case studies on wal-marts overseas expansion strategies and its experiences in the foreign markets.

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