"For all progressive organisations of today, commercial success means much more than the profit margin. It is the image of the company and the goodwill it generates in the market that determines its success in the true sense of the word. It is also established that those companies, which portray a clean public image, can attract the brightest and the best talent. With shareholder activism being the order of the day, the activities of the Board of Directors and the company practices are coming in for a greater public scrutiny, and organisations that do not pass the muster, are found to decline rapidly. The best way for organisations to guard themselves against such a possibility is by reading and discussing of case studies on the ethical practices followed by both successful as well as unsuccessful organisations. This can enable one to chart out a plan for ethical compliance for one's own organisation. The learning process also calls for unlearning and re-learning."--Publisher.