Brand management : Icfai how to break the clutter /

By: Contributor(s): Material type: TextTextLanguage: English Publication details: HYDERABAD : ICFAI ; @2007.Description: 175 p. : Illustrations, ; 25 cmISBN:
  • 81-314-1162-6
Subject(s): DDC classification:
  • 001.432 ICF
Contents:
Section I: Brand Management in Manufacturing Sector Section II: Brand Management in Service Sector
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Includes bibliographical reference and indexes

Section I: Brand Management in Manufacturing Sector
Section II: Brand Management in Service Sector

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