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Advertising management : concepts and cases / Mahendra Mohan

By: Mohan, MahendraMaterial type: Text

TextPublisher: NEW DELHI TATA McGRAW 2007DDC classification: 659.1

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Item type	Current location	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	659.1 MOH.A (Browse shelf)	Available		34603

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Previous	659.1 MAT.A Advertising management : text & cases /	659.1 MEH.A Advertising and Sales Managment	659.1 MOH.A Advertising management /	659.1 MOH.A Advertising management : concepts and cases /	659.1 MOH.I Introduction to system dynamics modeling/	659.1 MRI.S System Thinking and System Dynamics	659.1 PER.S Strategic Advertising Management /	Next

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