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Advertising management : text & cases / U.C. Mathur

By: Mathur, U.CMaterial type: Text

TextPublisher: NEW DELHI NEW AGE DDC classification: 659.1

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Item type	Current location	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	659.1 MAT.A (Browse shelf)	Available		34596

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Previous	659.1 CHU.F Foundations of Advertising Theory & Practice /	659.1 CLO Integrated advertising, promotion & marketing communications /	659.1 GUP.A Advertising Principles and Practice : (with 17 recent Indian case studies)/	659.1 MAT.A Advertising management : text & cases /	659.1 MEH.A Advertising and Sales Managment	659.1 MOH.A Advertising management /	659.1 MOH.A Advertising management : concepts and cases /	Next

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