Advertising management / David A. Aaker [and] Rajeev Batra [and] John G. Myers
Material type:
TextLanguage: English Publication details: New Delhi Prentice-Hall of India 1977Description: xvi, 612 ill; 22cmSubject(s): DDC classification: - 659.1 AAK
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Books | Institute of Public Enterprise, Library S Campus | 659.1 AAK.A (Browse shelf(Opens below)) | Available | 34594 | |
| Books | Institute of Public Enterprise, Library O U Campus | 659.1 AAK (Browse shelf(Opens below)) | Available | 000633 |
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| 659.072 JUG Advertising and public relations research / | 659.072 JUG Advertising and public relations research / | 659.072 JUG Advertising and public relations research / | 659.1 AAK.A Advertising management / | 659.1 AND Advertising, promotion, and other aspects of integrated marketing communications / | 659.1 BAT Advertising management / | 659.1 BAT Advertising management / |
Includes index
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