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Advertising management / David A. Aaker [and] Rajeev Batra [and] John G. Myers

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Material type: Text

TextLanguage: English Publication details: New Delhi Prentice-Hall of India 1977Description: xvi, 612 ill; 22cmSubject(s):

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	659.1 AAK.A (Browse shelf(Opens below))	Available		34594
Books	Institute of Public Enterprise, Library O U Campus	659.1 AAK (Browse shelf(Opens below))	Available		000633

Previous				No cover image available				Next
Previous	659 JEF.A Advertising /	659 KAT The media handbook : a complete guide to advertising media selection, planning, research, and buying /	659 KAT The media handbook : a complete guide to advertising media selection, planning, research, and buying /	659.1 AAK.A Advertising management /	659.1 AND Advertising, promotion, and other aspects of integrated marketing communications /	659.1 BAT Advertising management /	659.1 BAT Advertising management /	Next

Includes index

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