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How to Succeed at Retail : winning case studies and stratgies for retailers and brands / Keith Lincoln and Lars Thomassen.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Philadelphia : Kogan Page Limited, c2009.Description: xii, 207 p. : ill. ; cmISBN:
  • 0749453001
  • 9780749453008
Subject(s): DDC classification:
  • 658.85 LIN
Contents:
REsolving the big squeeze -- REflating the brand -- REassessing the shopper -- REconnecting to the shopper -- REevaluating the shopping experience -- REstorming the trends -- REcreating the brand message -- REflagging it -- REtrying again and again -- REstoring your ethics -- The companies doing it right -- Becoming a retail phenomenon -- A source of light -- REtailizing the brand -- Postscript-eat or be eaten!
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Includes index.

REsolving the big squeeze -- REflating the brand -- REassessing the shopper -- REconnecting to the shopper -- REevaluating the shopping experience -- REstorming the trends -- REcreating the brand message -- REflagging it -- REtrying again and again -- REstoring your ethics -- The companies doing it right -- Becoming a retail phenomenon -- A source of light -- REtailizing the brand -- Postscript-eat or be eaten!

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