How to Succeed at Retail : winning case studies and stratgies for retailers and brands / Keith Lincoln and Lars Thomassen.
Material type:
- 0749453001
- 9780749453008
- 658.85 LIN
Includes index.
REsolving the big squeeze -- REflating the brand -- REassessing the shopper -- REconnecting to the shopper -- REevaluating the shopping experience -- REstorming the trends -- REcreating the brand message -- REflagging it -- REtrying again and again -- REstoring your ethics -- The companies doing it right -- Becoming a retail phenomenon -- A source of light -- REtailizing the brand -- Postscript-eat or be eaten!
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