Retail Managment / S.N. Mitra.
Material type:
- 9788171325054
- 658.85 MIT.R
Includes Bibliographical reference and Index.
Introduction --
A strategy of international retailing --
Customer specialty stores --
The changing organization of retailing --
Management in non-store retailing --
Category management --
Customer and selecting products --
Home shopping --
retailing without walls --
Satisfaction and performance in retail stores --
Product management in a retail business --
The decision-makers in retail management.
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