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Retail Managment / S.N. Mitra.

By: Material type: TextTextLanguage: English Publication details: Jaipur, India : Pointer Publishers, 2007.Description: vi, 269 pagesISBN:
  • 9788171325054
Subject(s): DDC classification:
  • 658.85 MIT.R
Contents:
Introduction -- A strategy of international retailing -- Customer specialty stores -- The changing organization of retailing -- Management in non-store retailing -- Category management -- Customer and selecting products -- Home shopping -- retailing without walls -- Satisfaction and performance in retail stores -- Product management in a retail business -- The decision-makers in retail management.
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Includes Bibliographical reference and Index.

Introduction --
A strategy of international retailing --
Customer specialty stores --
The changing organization of retailing --
Management in non-store retailing --
Category management --
Customer and selecting products --
Home shopping --
retailing without walls --
Satisfaction and performance in retail stores --
Product management in a retail business --
The decision-makers in retail management.

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