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Strategy Maps : converting intangible assets into tangible outcomes / Robert S. Kaplan, David P. Norton.

By: Contributor(s): Material type: TextTextPublication details: Boston : Harvard Business School Press, c2004.Description: xviii, 454 p. : ill. ; 24 cmISBN:
  • 1591391342 (alk. paper)
Subject(s): DDC classification:
  • 658.4012 KAL
Online resources:
Contents:
Strategy maps -- Operations management processes -- Customer management processess --Innovation processes -- Regulatory and social processes -- Aligning intangible assets to enterprise strategy -- Human capital readiness -- Information capital readiness -- Organization capital readiness -- Customizing your strategy map to your strategy -- Planning the campaign -- Private-sector organizations -- Public-sector organizations -- Nonprofit organizations.
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Includes bibliographical references and index.

Strategy maps -- Operations management processes -- Customer management processess --Innovation processes -- Regulatory and social processes -- Aligning intangible assets to enterprise strategy -- Human capital readiness -- Information capital readiness -- Organization capital readiness -- Customizing your strategy map to your strategy -- Planning the campaign -- Private-sector organizations -- Public-sector organizations -- Nonprofit organizations.

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