Integrated marketing communication an introduction ed. by shyam sunder Kambamettu

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Material type: Text

TextLanguage: English Publication details: Hyderabad : LE Manager ; 2005.Description: ix; 218 p. : illustrations ; 21 cmISBN:

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Contents:

Section I: The Marketing Revolution, Section II: IMC Planning.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	658.8 KAM (Browse shelf(Opens below))	Available		33351

Includes Bibliography reference and Index

Section I: The Marketing Revolution,
Section II: IMC Planning.

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