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Integrated marketing communication an introduction ed. by shyam sunder Kambamettu

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Hyderabad : LE Manager ; 2005.Description: ix; 218 p. : illustrations ; 21 cmISBN:
  • 81-89333-01-1
Subject(s): DDC classification:
  • 658.8 KAM
Contents:
Section I: The Marketing Revolution, Section II: IMC Planning.
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Item type Current library Call number Status Barcode
Books Institute of Public Enterprise, Library S Campus 658.8 KAM (Browse shelf(Opens below)) Available 33351

Includes Bibliography reference and Index

Section I: The Marketing Revolution,
Section II: IMC Planning.

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