Advertising, Promotion and New Media edited by Marla R. Stafford, Ronald J. Faber.Material type: TextLanguage: English Publisher: New Delhi. Prentice-Hall of India private limited. 2005Description: xii,380 p. : illISBN: 9788120327399Subject(s): Internet advertising Advertising | Interactive multimedia | Interactive marketingDDC classification: 659.1
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|Books||Institute of Public Enterprise, Library S Campus||659.1 STA.A (Browse shelf)||Available||32179|
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|659.1 SHA.A Advertising and promotions - An IMC perspective /||659.1 SHA.A Advertising and promotions - An IMC perspective /||659.1 SON Advertising and sales management /||659.1 STA.A Advertising, Promotion and New Media||659.1 TEL.E Effective advertising : understanding when, how, and why advertising works /||659.1 TYA Advertising management /||659.1 TYA Advertising management /|
Includes bibliographical references and index.