Consumer Behaviour : text and cases / Satish K. Batra, S H H Kazmi

By:

Batra, Satish K

Contributor(s):

Kazmi, S H H

Material type: Text

TextPublication details: New Delhi : Excel Books, 2004.Description: xiv, 536 pISBN:

8174463607
8174463615

Subject(s):

Consumar -- behaviour

DDC classification:

658.8 BAT.C

Contents:

Consumer behaviour and its application -- Consumer motivation -- Consumer and cultural influences -- Consumer decision process: situational variables.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	658.8 BAT.C (Browse shelf(Opens below))	Available		31435

Includes bibliographical reference and Index.

Consumer behaviour and its application --
Consumer motivation --
Consumer and cultural influences --
Consumer decision process: situational variables.

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Consumer Behaviour : text and cases / Satish K. Batra, S H H Kazmi

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