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Online marketing : a customer-led approach / Richard Gay, Alan Charlesworth, Rita Esen.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Oxford ; New York : Oxford University Press, 2007.Description: xvii, 538 p. : col. ill. ; 25 cmISBN:
  • 0199265852 (pbk.)
  • 9780199265855 (pbk.)
Subject(s): DDC classification:
  • 658.872 GAY
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Includes bibliographical references and index.

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