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Harvard business review on marketing.

Material type: TextTextSeries: The Harvard business review paperback seriesPublication details: Boston : Harvard Business School Press, c2001.Description: vii, 182 p. : ill. ; 21 cmISBN:
  • 1578518040
Other title:
  • On marketing
  • Marketing
Subject(s): DDC classification:
  • 658.8 HAR.M
Online resources:
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Contains articles previously published in the Harvard business review.

Includes bibliographical references and index.

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