Consumer behaviour : insights from Indian market (with CD-ROM) / Ramanuj Majumdar
Material type: TextLanguage: English Publisher: New Delhi : PHI Learning, 2010Description: ix, 350 p. : colour illustration, map ; 1 CD-ROM. (4 3/4 in.)ISBN: 9788120339637Subject(s): Consumer behavior -- India | Marketing -- India | Consumer behaviourDDC classification: 658.8Item type | Current location | Call number | Status | Date due | Barcode |
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"Eastern economy edition"--Cover.
Includes bibliographical reference and Index.
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