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Marketing Channel Management : a customer-centric approach / Pingali Venugopal.

By: Material type: TextTextLanguage: English Publication details: New Delhi ; Thousand Oaks : Response Books, 2001.Description: 187 p. : ill. ; 22 cmISBN:
  • 0761995501
  • 076199551X (pbk.)
Subject(s): DDC classification:
  • 658.84 VEN
Online resources:
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Includes bibliographical references (p. [181]-182) and index.

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