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Marketing Information Products and Services : a primer for librarians and information professionals editors by Abhinandan K. Jain ... [et al.].

Contributor(s): Jain, Abhinandan K | Jambhekar,Ashok | Rama Rao,T.P | Sreenivas Rao,SMaterial type: Text

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TextLanguage: English Publisher: New Delhi : Tata McGraw-Hill Pub. Co., 1999Description: xix, 462 pISBN: 0889368171; 007463206-X; 9780074632062Subject(s): Information services -- marketing -- India | Libraries -- Public relations -- India | Information services -- Public relations -- India | Marketing researchDDC classification: 659.1'902

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Item type	Current location	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	659.1'902 JAI.M (Browse shelf)	Available		30328

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Previous	658-0202 NAR Handbook of management concepts and terminologies /	6584'03 LEP.A Art and science of 360 degrees feedback /	659.1'05 INF.I Infa press and advertisers year book 1996-97	659.1'902 JAI.M Marketing Information Products and Services : a primer for librarians and information professionals	659 DUR.A Advertising and Youth : Impact of advertising on youth in metro and remote area	659 JEF.A Advertising /	659 KAT The media handbook : a complete guide to advertising media selection, planning, research, and buying /	Next

Includes bibliographical references.

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