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The craft of copywriting / June A. Valladares.

By: Valladares, june a, 1948-Material type: Text

TextLanguage: English Publisher: New Delhi ; Thousand Oaks, Calif. : Response Books, 2000Description: 285 p. : illISBN: 8170368979 (India : HB); 8170368987 (India : PB); 0761994165 (US : HB); 0761994246 (US : PB)Subject(s): Advertising copyDDC classification: 659.13/2 Online resources: Click here to access online | Click here to access online

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Item type	Current location	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	659.13/2 VAL.C (Browse shelf)	Available		29908

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Previous	659.1 WEL.A Advetising : principles and practice /	659.1092 OGI Confessions of an advertising man /	659.10954 CHA Indian advertising laughter & tears : 1950 to 2013 /	659.13/2 VAL.C The craft of copywriting /	659.2 HAR Public relations : a Harvard Business Review reprint series /	659.2 HAR.V Value-Added Public Relations : the secret weapon of integrated marketing /	659.2 LUT Public relations campaigns : an integrated approach /	Next

Includes bibliographical references (p. 283) and index.

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