Advertising management / Manendra Mohan
Material type:
TextLanguage: English Publisher: New Delhi : TMH, 2000Description: xi, 418p. illustrationsISBN: 0074517805Subject(s): creative strategyDDC classification: 659.1
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | Institute of Public Enterprise, Library S Campus | 659.1 MOH.A (Browse shelf) | Available | 29886 |
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| 659.1 GUP.A Advertising Principles and Practice : (with 17 recent Indian case studies)/ | 659.1 MAT.A Advertising management : text & cases / | 659.1 MEH.A Advertising and Sales Managment | 659.1 MOH.A Advertising management / | 659.1 MOH.A Advertising management : concepts and cases / | 659.1 MOH.I Introduction to system dynamics modeling/ | 659.1 MRI.S System Thinking and System Dynamics |
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