The marketing research project manual / Glen R. Jarboe.
Material type:
TextLanguage: English Publisher: Cincinnati : South-Western College Pub., c1999Edition: 4th edDescription: 235 p. : ill. ; 1 computer disk (3 1/2 in.)ISBN: 0538891483 (manual); 0324004575 (package)Subject(s): Marketing research -- Methodology -- Handbooks, manuals, etc | Market surveys -- Methodology -- Handbooks, manuals, etcDDC classification: 658.83 Online resources: Click here to access online
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | Institute of Public Enterprise, Library S Campus | 658.83 JAR.M (Browse shelf) | Available | 29851 |
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| 658.83 GRE Research for marketing decisions / | 658.83 GUP Marketing analytics / | 658.83 GUP Marketing analytics / | 658.83 JAR.M The marketing research project manual / | 658.83 KEL.M Managerial marketing : perspective and viewpoints / | 658.83 KON Marketing research: a management overview / | 658.83 LEH.M Marketing Research / |
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