Concepts and techniques for crafting and executing strategy --
Introduction and overview --
What is strategy and why is it important? --
The managerial process of crafting and executing strategy --
Core concepts and analytical tools --
Evaluating a company's external environment --
Analyzing a company's resources and competitive position --
Crafting a strategy --
The five generic competitive strategies: which one to employ? --
Supplementing the chosen competetive strategy: other important strategy choices --
Competing in foreign markets --
Tailoring strategy to fit specific industry and company situations --
Diversification: strategies for managing a group of businesses --
Strategy, ethics, and social responsibility --
Executing the strategy --
Building an organization capable of good strategy execution --
Managing internal operations: actions that facilitate strategy execution --
Corporate culture and leadership: keys to good strategy execution --
Cases --
Crafting strategy in single-business companies --
Costco wholesale corporation: mission, business model, and strategy --
Shearwater adventures ltd. --
The battle in radio broadcasting: XM vs. Sirius vs. local radio vs. internet radio --
Competition in the bottled water industry in 2006 --
Blue Nile, Inc.: World's largest online diamond retailer --
Eat2eat.com --
Panera Bread Company --
Coach Inc.: is its advantage in luxury handbags sustainable? --
Nucor corporation: competing against low-cost steel imports --
The YMCA of London, Ontario --
Wild Oats Market, Inc. --
Zune: Microsoft's entry into the digital music player market --
Skywest Inc. and the regional airline industry --
Competition in video game consoles: Sony, Microsoft, and Nintendo battle for supremacy --
Electroni Arts in 2007: Can it retain its global lead in video game software? --
Sun microsystems --
Toyota's strategy and initiatives in Europe: the launch of the Aygo --
Econet wireless international's expansion across Africa --
Crafting strategy in diversified companies --
PepsiCo in 2007: strategies in increase shareholder value --
Spectrum brands': diversification strategy: a success or a failure? --
Sara Lee corporation: retrenching to a narrower range of businesses --
Executing strategy and strategic leadership --
Robin Hood --
Dilemma at Devil's Den --
Enterprise rent-a-car --
Manpower Australia: using strategy maps and the balanced scorecard effectively --
Abercrombie & Fitch: an upscale sporting goods retailer becomes a leader in trendy apparel --
New Balance Athletic Shoe, Inc. --
Ryanair: European pioneer of budget airline travel --
Strategy, ethics, and social responsibility --
Monitoring foreign suppliers: the challenge of detecting unethical practices --
Queensland rainforest resort --
Smithfield foods' vertical integration strategy: is it environmentally correct?