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Consumer behavior / Wayne D. Hoyer, Deborah J. Maclnnis

By: Hoyer, Wayne DContributor(s): Maclnnis, Deborah JMaterial type: Text

TextLanguage: English Publisher: Chennai AIPD 1999Description: xxviii;675p ill; 23cmSubject(s): MarketingDDC classification: 658.8

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Item type	Current location	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library O U Campus	658.8 HOY (Browse shelf)	Available		29828

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Previous	658.8 HAN Marketing text, techniques, and cases /	658.8 HAR Marketing fundamentals: for responsive management /	658.8 HOW Marketing management: operation, strategic and administrative /	658.8 HOY Consumer behavior /	658.8 JAI International marketing management /	658.8 JAU Services marketing : text and cases /	658.8 JAU Services marketing : text and cases /	Next

Includes index

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