Includes index.

Pt. 1. The need for a commercial banking Strategy. 1. Money, the banks and the bankers. 2. Goals of a Strategy in Retail banking. 3. Financial Services Offered by banks and Non-banks. 4. Strategic Planning and the Quality of Services in Retail banking. 5. Facing the Invasion of the banks' business by Mutual Funds and Managing the Process of change --
Pt. 2. Focusing on Marketing and competition. 6. Retail banking Strategies and the Marketing Functions. 7. Relationship banking, customer Mirror and the branch Office Network. 8. A Popular Marketing Policy: Direct banking. 9. The Profitable business of Private banking. 10. Wealth Management, banking contracts and Lasting customer Relationships --
Pt. 3. Product Pricing, Profitability, Security, Credit Risk and Market Risk. 11. Setting a Pattern of Products, Markets and Bank Profitability. 12. Managing Research and Development in Retail Banking. 13. Pricing Financial Products and Services. 14. The Choice of a Strategy for Loans. 15. Credit Risk, Market Risk and the basic committee on Banking Supervision. 16. Technical Approaches to Security: From Smart Money to Dumb Money and Risks Galore. App. What is the Sense of branding?

Handbook of Commercial Banking is the first book to comprehensively address strategic planning issues in the financial industry. Beginning with a discussion on the need for a commercial banking strategy and the affects this has on the banks and their competition, the book moves on to outline various issues including;