Financial Services Marketing / Tina Harrison
Material type: TextLanguage: English Publisher: England : Pearson Education, 2000Description: xix, 332 p. : ill., graph. DarstISBN: 0273632973Subject(s): Financial services industry -- Marketing | Bank marketing | MarketingDDC classification: 332.10688Item type | Current location | Call number | Status | Date due | Barcode |
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Books | Institute of Public Enterprise, Library S Campus | 332.10688 HAR (Browse shelf) | Available | 29604 |
Browsing Institute of Public Enterprise, Library shelves, Shelving location: S Campus Close shelf browser
332.10681 HUL Risk management and financial institutions / | 332.10681 HUL Risk management and financial institutions / | 332.10684 KAU Understanding cybersecurity management in FinTech : challenges, strategies, and trends/ | 332.10688 HAR Financial Services Marketing / | 332.109 BAN Pandemonium : the great Indian banking tragedy / | 332.1091724 WEL Banks and specialised financial intermediaries in development / | 332.1092 KUM The custodian of trust : a banker's memoir / |
Includes bibliographical reference and indexes.
The Financial Services Environment. The Financial Services Consumer. Identifying and Targeting Financial Prospects. Development and Management of Financial Products. Branch Networks and Distribution Through Branches. Technology-Driven Distribution Channels. Pricing for Financial Services. Financial Services Promotion. Customer Retention and Customer Loyalty. Relationship Marketing. Corporate Financial Services Marketing. Projects.
Suitable for advance-graduate, postgraduate courses in financial services marketing, as well as professional courses such as the Chartered Institute of Bankers Marketing module, this book covers all aspects of the field.
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