Includes bibliographical reference and indexes.

The Financial Services Environment. The Financial Services Consumer. Identifying and Targeting Financial Prospects. Development and Management of Financial Products. Branch Networks and Distribution Through Branches. Technology-Driven Distribution Channels. Pricing for Financial Services. Financial Services Promotion. Customer Retention and Customer Loyalty. Relationship Marketing. Corporate Financial Services Marketing. Projects.

Suitable for advance-graduate, postgraduate courses in financial services marketing, as well as professional courses such as the Chartered Institute of Bankers Marketing module, this book covers all aspects of the field.