Financial Services Marketing / Tina Harrison

By:

Harrison, Tina

Material type: Text

TextLanguage: English Publication details: England : Pearson Education, 2000.Description: xix, 332 p. : ill., graph. DarstISBN:

0273632973

Subject(s):

DDC classification:

332.10688 HAR

Contents:

The Financial Services Environment. The Financial Services Consumer. Identifying and Targeting Financial Prospects. Development and Management of Financial Products. Branch Networks and Distribution Through Branches. Technology-Driven Distribution Channels. Pricing for Financial Services. Financial Services Promotion. Customer Retention and Customer Loyalty. Relationship Marketing. Corporate Financial Services Marketing. Projects.

Summary: Suitable for advance-graduate, postgraduate courses in financial services marketing, as well as professional courses such as the Chartered Institute of Bankers Marketing module, this book covers all aspects of the field.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	332.10688 HAR (Browse shelf(Opens below))	Available		29604

Includes bibliographical reference and indexes.

Suitable for advance-graduate, postgraduate courses in financial services marketing, as well as professional courses such as the Chartered Institute of Bankers Marketing module, this book covers all aspects of the field.

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Financial Services Marketing / Tina Harrison

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