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Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.

By: Contributor(s): Material type: TextTextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass. : McGraw-Hill, c1998.Edition: 7th edDescription: xxv, 760 p. : ill. (some col.) ; 1 computer disk (3 1/2 in.)ISBN:
  • 0256218951 (international ed.)
Subject(s): DDC classification:
  • 658.8'342'0973 HAW.C
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Includes bibliographical references and indexes.

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