Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.

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TextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass. : McGraw-Hill, c1998.Edition: 7th edDescription: xxv, 760 p. : ill. (some col.) ; 1 computer disk (3 1/2 in.)ISBN:

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Holdings
Item type	Current library	Call number	Vol info	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library		1.1	Available		29160
Books	Institute of Public Enterprise, Library S Campus	658.8'342'0973 HAW.C (Browse shelf(Opens below))	1.1	Available		29161

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