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Strategic marketing : a guide for developing sustainable competitive advantage / M.J. Xavier.

By: Material type: TextTextLanguage: English Publication details: New Delhi ; Thousand Oaks, Calif. : Response Books, 1999.Description: 359 p. : ill. ; 22 cmISBN:
  • 0761993215 (USHB)
  • 0761993223 (USPB)
  • 8170367867 (IndiaHB)
  • 8170367875 (IndiaPB)
Subject(s): DDC classification:
  • 658.8 XAV
Online resources:
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Includes bibliographical references and indexes.

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