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Marketing Planning Guide / Robert E. Stevens, David L. Loudon, William E. Warren.

By: Contributor(s): Material type: TextTextLanguage: English Series: Haworth marketing resourcesPublication details: New York : Haworth Press, 2000.Description: xiii, 343 p. ; 22 cmISBN:
  • 8172248261
Subject(s): DDC classification:
  • 658.802 STE
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Includes bibliographical references and index.

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