Marketing Financial Services / Mary Ann Pezzullo.

By: Contributor(s): Material type: TextTextPublication details: Washington, D.C. : American Bankers Association, c1998.Edition: 5th edDescription: xii, 408 p. : ill. (some col.) ; 28 cmSubject(s): DDC classification:
  • 658.8 PEZ
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Rev. ed. of: Marketing for bankers. 1993. 4th ed.

Includes bibliographical references (p. [393]-401) and index.

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