Retailing : an introduction / Roger Cox and Paul Brittain.

By:

Cox, Roger

Contributor(s):

Brittain, Paul

Material type: Text

TextLanguage: English Publication details: New Delhi : Pearson Education Limited., 2004.Edition: 5th edDescription: 348 pages : illustrations ; 24 cmISBN:

8131704718

Subject(s):

DDC classification:

658.85 COX

Contents:

PrefacePart One Retailing and the consumer1. The retail industry2. Retail organizations3. Economics of retailing4. Grand strategies5. International retailing6. Retail planning and strategy7. Retailing research8. The retailing environments9. Consumer buying behaviour10. SegmentationPart Two The retail mix11. Store location12. Product decisions13. Buying14. Stock management15. Pricing16. Advertising17. Personal selling18. Sales promotion and public relations19. Atmosphere and layout20. Customer service decisionsPart Three Administration21. General management22. Financial planning23. Human resources24. Property and location development25. Store management26. Technology in retailing27. Retailing and the law28. The future of retailingAppendix 1 BibliographyAppendix 2 Retail trade associationsIndex

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	Reference	658.85 COX (Browse shelf(Opens below))	Available		36190

There are no comments on this title.

to post a comment.

Retailing : an introduction / Roger Cox and Paul Brittain.

You are Visitor Number