Consumer behavior / Leon G. Schiffman, Joseph Wisenblit, S Ramesh Kumar, Leslie Lazar Kanuk
Material type: TextLanguage: English Publication details: New Delhi : Prentice - Hall of India, 2016.Edition: 11th, 9th edDescription: xxvii, 508 p. : ill. ; 25cmISBN:- 9789332555099
- 9788177589993
- 658.834 SCH
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658.834 MEH.I Indian consumers : studies and cases for marketing decisions. / | 658.834 MUK Consumer behaviour / | 658.834 NAN.M Marketing of Consumer Products : a study of cosmetic and toiletry products / | 658.834 SCH Consumer behavior / | 658.834 SCH Consumer behavior / | 658.834 SCH Consumer behavior / | 658.834 SCH Consumer behavior / |
9th ed. pub.2007
Includes bibliographical reference,Glossary and Index.
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