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Marketing in the new era: combating competition in a globalizing economy / J. S. Panwar

By: Material type: TextTextLanguage: English Publication details: New Delhi Response Books Sage Publication 1997Description: 277p ill; 21cmISBN:
  • 81-7036-634-8
Subject(s): DDC classification:
  • 658.8 PAN
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Item type Current library Call number Status Barcode
Books Institute of Public Enterprise, Library O U Campus 658.8 PAN (Browse shelf(Opens below)) Available 28068

Includes Bibliographical references and index

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