Social marketing and public health : theory and practice / edited by Jeff French.
Material type:
TextLanguage: English Publication details: New York : Oxford University Press , 2017.Edition: 2nd edDescription: xvi, 243 pages : illustrations ; 25 cmISBN: - 9780198717690
- 362.1 SOC
| Item type | Current library | Collection | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Books | Institute of Public Enterprise, Library S Campus | Reference | 362.1 SOC (Browse shelf(Opens below)) | Available (Restricted Access) | 50912 | |
| Books | Institute of Public Enterprise, Library S Campus | 362.1 SOC (Browse shelf(Opens below)) | Available (Restricted Access) | 50913 | ||
| Books | Institute of Public Enterprise, Library S Campus | 362.1 SOC (Browse shelf(Opens below)) | Available (Restricted Access) | 50914 |
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Includes bibliographical references and index.
1 The case for social marketing -- 2 Key principle, concepts, and techniques of social marketing -- 3 Social marketing planning -- 4 Evaluation of social marketing programmes -- 5 Social marketing and public health strategy -- 6 Behaviour and how to influence it --7 Generating insight and building segmentation models in social marketing -- 8 Commissioning social marketing --9 Social marketing on a small budget -- 10 Building social programme coalitions -- 11 Ethical issues in social marketing -- 12 Using digital and social media platforms for social marketing -- 13 Social franchising: strengthening health systems through private sector approaches.
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