Consumer psychology : theories and applications / Hazel Huang.
Material type:
TextLanguage: English Publication details: London : SAGE, Los Angeles , 2023.Description: xvii, 351 pages : illustrations ; 24 cmISBN: - 9781473906983
- 658.8342 HUA
| Item type | Current library | Collection | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Books | Institute of Public Enterprise, Library S Campus | Reference | 658.8342 HUA (Browse shelf(Opens below)) | Available (Restricted Access) | 50921 | |
| Books | Institute of Public Enterprise, Library S Campus | 658.8342 HUA (Browse shelf(Opens below)) | Available (Restricted Access) | 50922 | ||
| Books | Institute of Public Enterprise, Library S Campus | 658.8342 HUA (Browse shelf(Opens below)) | Available (Restricted Access) | 50923 |
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includes index.
1. Introduction -- 2. Consumer Knowledge -- 3. Consumer Inference and Evaluation -- 4 . Consumer Implicit Cognition -- 5. Consumer Development and Socialisation -- 6. Emotions in Consumer Behaviour -- 7. Consumer Motivation -- 8. Consumer Identity - I Shop; Therefore, I am -- 9. Environmental Psychology and Consumer Behaviour -- 10. Evolutionary Psychology and Consumer Behaviour -- 11. Consumer Well-Being -- 12. Research Methods in Consumer Psychology.
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