The four : the hidden DNA of Amazon, Apple, Facebook and Google / Scott Galloway.

By:

Galloway, Scott

Material type: Text

TextLanguage: English Publication details: New York : Penguin Random House , 2017.Description: viii, 323 pages : illustration ; 20 cmISBN:

9780552173438

Subject(s):

Information services industry -- History

DDC classification:

338.7610 GAL

Contents:

Chapter 1 The four: who are these companies and why write about them -- Chapter 2 Amazon: how amazon became the most disruptive firm in the largest economy -- Chapter 3. Apple: tech goes luxury -- Chapter 4 Facebook: love is key to longevity and great advertising -- Chapter 5 Google: our modern-day god -- Chapter 6 Lie to me: the four and funny business -- Chapter 7 Business and the body: all businesses appeal to one of three organs -- Chapter 8 The t algorithm: what it takes to get to a trillion -- Chapter 9 The fifth horseman? Who will be next -- Chapter 10 The four and you: follow your talent, not your passion -- Chapter 11 Yes, and now what? Where are the four taking us.

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Institute of Public Enterprise, Library S Campus	338.7610 GAL (Browse shelf(Opens below))	Available	50227

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Previous	338.7490954 IND Public enterprises survey 2018-19 : Annual report on the performance of central public sector enterprises /	338.7490954 IND Public enterprises survey 2018-19 : Annual report on the performance of central public sector enterprises /	338.761 GAL The four : the hidden DNA of Amazon, Apple, Facebook, and Google /	338.7610 GAL The four : the hidden DNA of Amazon, Apple, Facebook and Google /	338.761 MCE The greatest capitalist who ever lived : Tom Watson Jr. and the epic story of how IBM created the digital age /	338.7610 MIC After Steve : how Apple became a trillion-dollar company and lost its soul /	338.7610053092 KHA Azim Premiji : the man beyond the billions /	Next

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The four : the hidden DNA of Amazon, Apple, Facebook and Google / Scott Galloway.

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