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A social strategy : how we profit from social media / Mikolaj Jan Piskorski.

By: Material type: TextTextLanguage: English Publication details: New Jersey : Princeton University Press , 2014.Description: xii, 275 pages : illustrations ; 24 cmISBN:
  • 9780691153391
Subject(s): DDC classification:
  • 658.872 PIS
Contents:
The arc of the book -- Social failures and social solutions -- "Meet" platforms : eHarmony and Okcupid -- "Meet" platform : Twitter -- "Friend" platforms : Facebook and mixi -- "Meet" and "friend" platforms : LinkedIn & Friendster -- "Meet" and "friend" platform : MySpace -- Social strategies -- Low-cost "friend" social strategy at Zynga -- Low-cost "meet" social strategy at Yelp -- Social strategy at American Express -- Social strategy at Nike -- Building social strategy at XCard and Harvard Business Review -- Conclusions.
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Item type Current library Call number Status Barcode
Books Institute of Public Enterprise, Library S Campus 658.872 PIS (Browse shelf(Opens below)) Available 50286

Includes bibliographical references (pages 259-266) and index.

The arc of the book -- Social failures and social solutions -- "Meet" platforms : eHarmony and Okcupid -- "Meet" platform : Twitter -- "Friend" platforms : Facebook and mixi -- "Meet" and "friend" platforms : LinkedIn & Friendster -- "Meet" and "friend" platform : MySpace -- Social strategies -- Low-cost "friend" social strategy at Zynga -- Low-cost "meet" social strategy at Yelp -- Social strategy at American Express -- Social strategy at Nike -- Building social strategy at XCard and Harvard Business Review -- Conclusions.

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