Socialnomics : how social media transforms the way we live and do business / Erik Qualman.

By:

Qualman, Erik

Material type: Text

TextPublication details: Hoboken : Wiley , c2011.Edition: Rev. and updatedDescription: xxiii, 296 p. ; 23 cmISBN:

9780470638842
0470638842

Subject(s):

DDC classification:

658.872 QUA

Summary: Welcome to the world of socialnomics, where consumers and the societies they create online have profound effects on our economy and the businesses that operate within it. Online word of mouth, social search, social commerce, and the influence of peer groups are making traditional marketing strategies obsolete. As a result, we no longer have a choice on whether we do social media; the question is how well we do it.

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Institute of Public Enterprise, Library S Campus	658.872 QUA (Browse shelf(Opens below))	Available	50289

Includes bibliographical references (p. 283-291) and index.

Welcome to the world of socialnomics, where consumers and the societies they create online have profound effects on our economy and the businesses that operate within it. Online word of mouth, social search, social commerce, and the influence of peer groups are making traditional marketing strategies obsolete. As a result, we no longer have a choice on whether we do social media; the question is how well we do it.

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Socialnomics : how social media transforms the way we live and do business / Erik Qualman.

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