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Digital state : how the internet is changing everything / written and edited by Simon Pont.

Material type: TextTextLanguage: English Publication details: London, United Kingdom: Kogan Page, 2013.Description: xii, 240 pages : illustrations ; 24 cmISBN:
  • 9780749468859
Subject(s): DDC classification:
  • 303.4833 DIG
Contents:
Digital currents and invisible futures / Faris Yakob Utopia, dystopia, discuss / Simon Point How the digital state can cure modern marketing / Judd Labarthe Thunk / Bettina Sherick Teenage kicks / Austen Kay Stories into action / Christian Johnsen Everything changes, except me / Hans Andersson My digital state / Christopher Lockwood 'I've been expecting you' / Tamara Quinn Digital dares us to dream / Simon Pont A newer normal and deeper blue / Nicholas Pont Resistance is pointless / Vicki Connerty Digital through a human lens / Malcolm Hunter Escape the walled garden to the paradise beyond / Greg Grimmer Such people in it / Simon Pont How 'Internets' invented us / Stefan Terry
Summary: What is the Digital State? What is our Digital State of Mind? What does this Digital State mean for brands and for businesses? Big data, new distribution platforms, content collaboration, geo-targeting, crowdsourcing, viral marketing, mobile apps - the technological revolution has transformed the way society communicates and understands itself, and unleashed a whirlwind of new possibilities for marketers, as well as new risks. Mirroring the 'collaborative play space' Tim Berners-Lee first envisaged for the internet, Digital State brings together Simon Pont and 13 thought-leaders drawn from the worlds of advertising, marketing, media, publishing, law, finance and more, to explore what the digital age means for us as individuals, and the implications for the brands seeking to engage with us -- Provided by Publisher
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Books Institute of Public Enterprise, Library S Campus 303.4833 DIG (Browse shelf(Opens below)) Available 50285

Digital currents and invisible futures / Faris Yakob
Utopia, dystopia, discuss / Simon Point
How the digital state can cure modern marketing / Judd Labarthe
Thunk / Bettina Sherick
Teenage kicks / Austen Kay
Stories into action / Christian Johnsen
Everything changes, except me / Hans Andersson
My digital state / Christopher Lockwood
'I've been expecting you' / Tamara Quinn
Digital dares us to dream / Simon Pont
A newer normal and deeper blue / Nicholas Pont
Resistance is pointless / Vicki Connerty
Digital through a human lens / Malcolm Hunter
Escape the walled garden to the paradise beyond / Greg Grimmer
Such people in it / Simon Pont
How 'Internets' invented us / Stefan Terry

What is the Digital State? What is our Digital State of Mind? What does this Digital State mean for brands and for businesses? Big data, new distribution platforms, content collaboration, geo-targeting, crowdsourcing, viral marketing, mobile apps - the technological revolution has transformed the way society communicates and understands itself, and unleashed a whirlwind of new possibilities for marketers, as well as new risks. Mirroring the 'collaborative play space' Tim Berners-Lee first envisaged for the internet, Digital State brings together Simon Pont and 13 thought-leaders drawn from the worlds of advertising, marketing, media, publishing, law, finance and more, to explore what the digital age means for us as individuals, and the implications for the brands seeking to engage with us -- Provided by Publisher

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