A note to the reader -- From stay-at-home dad to six figures in seven days -- Food stamps to six figures: the product launch formula explained -- A license to print money: your list -- The sideways sales letter: how to sell your stuff like crazy without being "salesy" -- Weapons of mass influence: the mental triggers -- The shot across the bow: your pre-prelaunch -- Sell them what they want: the magic of prelaunch -- Show me the money: it's time to launch! -- How to start from scratch: the seed launch -- How I made a million dollars in a single hour: the JV launch -- Creating a business from the ether: the business launch formula -- Creating a business you love -- A recipe for a big life -- It's your time to launch -- Acknowledgments -- Glossary -- About the author.

This book will build your business -----fast. Whether you've already go a business or you're itching to start one, this is a recipe for getting more traction. Think about it - what if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? What it you could create such powerful positioning in your market that you all-but-eliminated your competition? And you could do all that no matter how hunble your business or budget? -- Book Cover.