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Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business/ Jay Conrad Levinson.

By: Material type: TextTextLanguage: English Publication details: London: Piatkus, 2007.Description: xii, 368 pages ; 24 cmISBN:
  • 9780749928117
Subject(s): DDC classification:
  • 658.8 LEV
Contents:
Introduction PART I. The guerrilla approach 1. What is guerrilla marketing today? 2. The need for guerrilla marketing 3. The sixteen monumental secrets of guerrilla marketing 4. Developing a guerrilla marketing plan 5. Developing truly creative marketing 6. Selecting the most lethal marketing methods 7. Secrets of saving marketing money 8. Research : the starting point of a guerrilla marketing campaign PART II. Minimedia marketing 9. Truths about minimedia marketing PART III. Maximedia marketing 10. Guerrilla-style maximedia marketing PART IV. New-media marketing 11. E-media marketing 12. Info-media marketing 13. Human-media marketing 14. Nonmedia marketing PART V. The nature of the guerrilla 15. Guerrilla company attributes 16. Guerrilla company attitudes 17. Guerrilla marketing psychology The 200 weapons of guerrilla marketing Acknowledgements Information arsenal for guerrillas Index
Summary: 'Guerrilla Marketing' offers hundreds of marketing ideas that really work and a roadmap for small-business success in the global marketplace
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Includes Index.

Introduction
PART I. The guerrilla approach
1. What is guerrilla marketing today?
2. The need for guerrilla marketing
3. The sixteen monumental secrets of guerrilla marketing
4. Developing a guerrilla marketing plan
5. Developing truly creative marketing
6. Selecting the most lethal marketing methods
7. Secrets of saving marketing money
8. Research : the starting point of a guerrilla marketing campaign
PART II. Minimedia marketing
9. Truths about minimedia marketing
PART III. Maximedia marketing
10. Guerrilla-style maximedia marketing
PART IV. New-media marketing
11. E-media marketing
12. Info-media marketing
13. Human-media marketing
14. Nonmedia marketing
PART V. The nature of the guerrilla
15. Guerrilla company attributes
16. Guerrilla company attitudes
17. Guerrilla marketing psychology
The 200 weapons of guerrilla marketing
Acknowledgements
Information arsenal for guerrillas
Index

'Guerrilla Marketing' offers hundreds of marketing ideas that really work and a roadmap for small-business success in the global marketplace

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