Any organizations ought need to learn how to predict market environment changes in order to win competitors more easily. global business competition is serious. In macro view, any organizations need have global management strategy in order to enter overseas markets to attract overseas clients to buy their products or use their services more easily. The question is how and why they need to learn how to achieve global management strategy.However, organizational planning is the most prior and essential factor to influence strategy in success. The question is : How managers can learn how to arrange the most effective planning in order to achieve any strategic implementation effectively.

I shall concentrate on discussing to explain that what market environment means, what methods may be applied to predict market environment changes, the reasons to organizations need to learn marketing environment as well as discusses whether marketing environment will how influences organization behavior and what negative impact to the organization if it does not attempt to learn how to predict when and how any why marketing environment changes. Readers can have more clear understanding what the cause and effect relationship between market environment and organization are.