Introduction to Research
Research Methodology
The Research Cycle
Literature Review and Critical Reading
Sampling
Primary Data Collection
Secondary Data Collection
Surveys
Interviews and Focus Groups
Qualitative Data Analysis
Descriptive Quantitative Analysis
Correlation and Regression
Advanced Statistical Analysis
Test of Measurement and Quality
Conducting Your Research
Writing and Presenting the Dissertation

Qualitative Research Methods for Business Students provides a practical and accessible overview of qualitative research methods and their philosophical underpinnings. This book will guide you through the entire process, from choosing your research topic to writing up your final project or dissertation.