PART I. FOUNDATION CONCEPTS


1. Introduction: What Is International Business?


2. Globalization of Markets and the Internationalization of the Firm


3. Organizational Participants That Make International Business Happen


PART II. THE ENVIRONMENT OF INTERNATIONAL BUSINESS


4. The Cultural Environment of International Business


5. Ethics, Sustainability, and Corporate Social Responsibility in International Business


6. Theories of International Trade and Investment


7. Political and Legal Systems in National Environments


8. Government Intervention in International Business


9. Regional Economic Integration


10. Understanding Emerging Markets


11. The International Monetary and Financial Environment


PART III. STRATEGY AND OPPORTUNITY ASSESSMENT


12. Strategy and Organization in the International Firm


13. Global Market Opportunity Assessment


PART IV. ENTERING AND OPERATING IN INTERNATIONAL MARKETS


14. Exporting and Countertrade


15. Foreign Direct Investment and Collaborative Ventures


16. Licensing, Franchising, and Other Contractual Strategies


17. Global Sourcing


PART V. FUNCTIONAL AREA EXCELLENCE


18. Marketing in the Global Firm


19. Human Resource Management in the Global Firm


20. Financial Management and Accounting in the Global Firm

International Business: The New Realities caters to a millennial student audience, the most diverse and educated generation to date. The book speaks to students of the technological age, facing a diverse and evolving economic environment fueled by the Internet and multimedia sources. By addressing issues such as the competitive job market and challenges faced by advanced economies, the text preps students for international business in our modern world. The Fourth Edition plays on millennials' characteristics to engage them in the material. This includes their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. The authors understand what motivates millennial students and builds on their goals to help students obtain successful careers in international business.