Introduction
Getting started: the first steps in developing your argument
Structuring your argument: putting your ideas in order
Arguments for all occasions: different assignments require different approaches
How to criticise arguments
Arguing out loud: oral presentations: how to stand up and deliver a convincing argument
Being original: making your argument stand out
Afterword. Having something to say

Do you want to get better at developing your argument, but don't know where to start? This book breaks down different types of argument, and explains how they can be used in essays, presentations and exams. It's ideal for students of all levels and in all study areas. This is the classic, best-selling, go-to text for anyone who needs an argument. ... Whether we like it or not, we all have to argue. This book offers a straightforward, jargon-free guide to help you argue effectively and convincingly.