Adapt to thrive, not just survive : 10 disruptive business stories 100 constructive questions / Harit Nagpal.

By:

Nagpal, Harit

Material type: Text

TextLanguage: English Publication details: Chennai : Westland Business, 2024.Description: x, 213 pages 21 cmISBN:

9789360452964

Subject(s):

DDC classification:

811 NAG

Summary: How do you retain those customers or employees you worked so hard to acquire? How do you build a collaborative and innovative company culture? What does it take to turn your business around and survive--even thrive--in a volatile world? Harit Nagpal, one of India's finest marketing minds, reflects on the questions that animate every business manager. Through ten stories set in different countries, even on different worlds, Nagpal investigates the idea of adaptation--the one thing every business needs if it wishes to evolve. Zia, for instance, discovers the value of targeted customer segmentation as he launches a ready-to-cook food business in Bangladesh. A family learns to listen to the customer while fighting to retain circulation numbers for a tabloid in Milan.

List(s) this item appears in: New Arrivals - July 1st to 31st 2024

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	811 NAG (Browse shelf(Opens below))	Available		48625

How do you retain those customers or employees you worked so hard to acquire? How do you build a collaborative and innovative company culture? What does it take to turn your business around and survive--even thrive--in a volatile world? Harit Nagpal, one of India's finest marketing minds, reflects on the questions that animate every business manager. Through ten stories set in different countries, even on different worlds, Nagpal investigates the idea of adaptation--the one thing every business needs if it wishes to evolve. Zia, for instance, discovers the value of targeted customer segmentation as he launches a ready-to-cook food business in Bangladesh. A family learns to listen to the customer while fighting to retain circulation numbers for a tabloid in Milan.

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Adapt to thrive, not just survive : 10 disruptive business stories 100 constructive questions / Harit Nagpal.

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