Think And Grow Rich: The Secret To Freedom And Success is primarily a guide book whose content, if implemented in your life, will illuminate the pathway to success in whichever field you aspire to succeed in. The author firmly believed that if you can see something in your minds eye clearly enough, you can conceive it. Faith, persistence and a strong desire to succeed are positive emotions that must be harboured to battle the negative ones, and no dream is impossible when you work towards it in a systematic, pre-planned manner. The book shows you how to maximize your potential, and follow the formula to success. The author also points out that every mistake is an opportunity to learn and grow, and that temporary failures must never be construed as permanent defeat. Inspired by a suggestion from Andrew Carnegie, an eminent industrialist, the author began his extensive research on the habits and ideologies of several wealthy and successful people he associated himself with. This research lasted over twenty years, and led him to annotate the thirteen basic steps to success in his book Think And Grow Rich: The Secret To Freedom And Success. These steps are Faith, Desire, Organized Planning, Specialized Knowledge, Autosuggestion, Decision, Imagination, Persistence, The Mystery of Sex Transmutation, Power of the Master Mind, The Brain, The Sixth Sense, and The Subconscious Mind. This book was first published in 1937, during the time of the Great Depression, and it was vastly popular from the get go. It remains to be the authors best selling book, and has been a source of inspiration for millions of readers.