Amazon cover image
Image from Amazon.com

Social marketing in the 21st century / Alan R. Andreasen.

By: Material type: TextTextLanguage: English Publication details: New Delhi : Sage Publications, 2006.Description: xi, 264 p. : ill. ; 24 cmISBN:
  • 9781412916349
Subject(s): DDC classification:
  • 361.0068 AND
Contents:
Social change, social problems and 21st century social marketing -- Creating and framing the agenda -- The structure of social problems -- The role of social marketing -- Setting priorities with social marketing -- Beyond downstream interventions : influencing communities -- Structural change : influencing lawmakers and regulators -- Structural change : recruiting business allies -- Recruiting allies in the media and the health-care communities -- Repostioning social marketing for the 21st century.
List(s) this item appears in: New Arrivals - May 1st to 31st 2024
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Barcode
Books Institute of Public Enterprise, Library S Campus 361.0068 AND (Browse shelf(Opens below)) Available 48466

Includes bibliographical references and index.

Social change, social problems and 21st century social marketing -- Creating and framing the agenda -- The structure of social problems -- The role of social marketing -- Setting priorities with social marketing -- Beyond downstream interventions : influencing communities -- Structural change : influencing lawmakers and regulators -- Structural change : recruiting business allies -- Recruiting allies in the media and the health-care communities -- Repostioning social marketing for the 21st century.

There are no comments on this title.

to post a comment.

Maintained and Designed by
2cqr automation private limited, Chennai. All Rights Reserved.

You are Visitor Number

PHP Hits Count